Understanding Output Saves Money
Knowledge of output is the key to cost-efficient, innovative labels
My first project with BF was to control the sky-rocketing prepress cost and bring consistency to the product labels. In the first year, I was able to reduce prepress costs by 58%:
- Personally layout every product in new 'swish' design, establishing standards for brand layout. With an EPA regulated product such as insecticides, label revisions are commonly required to maintain compliance. We were able to make the graphic updates in conjunction with required changes.
- Communicate with the print vendors and plate makers to ensure the best possible output.
- Correctly prepare the files for the specific output needs. For instance, files will be prepared differently for output on metalized poly film than on a paperboard box.
- Move aerosol labels to new brand design on metalized poly film (huge impact in production raw material needs and inventory).
The new metalized substrate made the product 'pop' on shelf. Soon after, several competitors moved to metalized substrates.
BEFORE AFTER
